[DOWNLOAD] "Eight principles of storytelling" by Landor Associates # eBook PDF Kindle ePub Free
eBook details
- Title: Eight principles of storytelling
- Author : Landor Associates
- Release Date : January 29, 2014
- Genre: Design,Books,Professional & Technical,
- Pages : * pages
- Size : 25266 KB
Description
Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in.
A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.