(DOWNLOAD) "Eight principles of innovation" by Landor Associates * Book PDF Kindle ePub Free
eBook details
- Title: Eight principles of innovation
- Author : Landor Associates
- Release Date : January 08, 2010
- Genre: Design,Books,Professional & Technical,
- Pages : * pages
- Size : 2473 KB
Description
New ideas and their application are the lifeblood of successful innovation. Yet paradoxically we see the same things written about innovation again and again: processes, flowcharts, rules, and guidelines. Landor Associates constantly strives to find new ideas to innovate our own and our clients’ brands.
These eight principles should not be regarded as solutions, but rather as a fresh, creative approach to innovation.