[Download] "Eight principles of branding" by Landor Associates ~ eBook PDF Kindle ePub Free
eBook details
- Title: Eight principles of branding
- Author : Landor Associates
- Release Date : January 09, 2010
- Genre: Design,Books,Professional & Technical,
- Pages : * pages
- Size : 2551 KB
Description
Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.”
Following are eight pieces of advice that anyone working with a competitive identity will want to keep top of mind–a conversation starter. These concepts are key to developing a bond with consumers, which is the essence of branding.